The phenomenon of "soft power" and its main problems in Russia

The concept of “soft power” has firmly entered into wide scientific use. Even more often this concept is used by politicians. Numerous scientific works of domestic scientists are devoted to the study of these reasons. However, it cannot be said that over the next decade, Russian social sciences have made great progress in the study of “soft power”. It should recognise that it is still premature to speak of any clearly formulated theory of soft power. The author of the article tries to highlight the problems of professional education of future artists in the field of Russian traditional art as one of the most important elements of Russia’s soft power. The author uses historical, comparative, formal-logical and content-logical methods of scientific research. The logic of the article was determined by the following aspects: analysis of the main definitions of the concept and application of “soft power”; it is shown that the history of the use of soft power is much older than the appearance of the term soft power itself; the theory of A. Gramsci about “cultural hegemony”, which considers the use of soft power as the bonds of society, is considered; a good example of the use of soft power by such a country as Argentina is shown; the features of the insufficient effectiveness of Russia’s soft power are analysed